Cookie Policy
Last Updated: March 12, 2026
This Cookie Policy explains how Veloryx Learning GmbH (“Veloryx”, “we”, “us”) uses cookies and similar technologies when you visit our website. This Cookie Policy supplements our Privacy Policy, which describes how we handle personal data more broadly.
Cookies are small text files stored on your device by your browser. They help the website function, remember preferences, and, where permitted, measure performance and advertising effectiveness. In addition to cookies, we may use pixel tags and server-side event forwarding for measurement purposes. These technologies can process information such as device identifiers, IP address, browser details, and interactions on the site, subject to your consent choices where required.
1) Cookie Types
Cookies can be categorized in several ways:
- Session cookies expire when you close your browser. They are used for core site functions such as maintaining continuity across pages.
- Persistent cookies remain on your device until they expire or you delete them. They may store consent choices and measurement identifiers.
- First-party cookies are set by Veloryx.
- Third-party cookies are set by service providers such as analytics or advertising partners, when enabled.
2) Cookie Categories We Use
Veloryx uses the following cookie categories. Your consent controls apply to analytics and marketing cookies, while essential cookies are required for the site to function.
Essential Cookies (Always Active)
Essential cookies support core functions such as security, session continuity, and saving your cookie preferences. These cookies do not require consent in many jurisdictions because they are strictly necessary for providing the website.
- Maintaining basic site session continuity and protecting the site from abuse.
- Storing your consent choice so we can honor it on future visits.
Analytics Cookies (Consent Required)
Analytics cookies help us understand how visitors use our pages (for example: which pages are viewed, how long users stay, and which content is most helpful). We use these insights to improve navigation, clarity, and performance. If enabled, analytics may be provided through Google Analytics 4 (GA4) with IP anonymization where available and configured.
Analytics cookies activate only after you explicitly opt in via the cookie banner or preferences panel.
Marketing Cookies (Consent Required)
Marketing cookies are used to measure advertising performance and to build audiences for remarketing and prospecting campaigns (for example: showing an ad to users who previously visited specific pages). When enabled, these cookies may be set by Google Ads and Meta technologies to support conversion attribution, frequency measurement, and audience building.
Marketing cookies activate only after you explicitly opt in via the cookie banner or preferences panel.
3) Cookie Table
The table below lists common cookies associated with these categories. Some cookies (such as certain marketing identifiers) may be present only when relevant pixels or tags are deployed and you have provided the appropriate consent.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-char GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
4) Third-Party Providers
Depending on your consent choices and our current configuration, cookies and similar technologies may involve the following providers:
- Google LLC (Analytics and Ads measurement where enabled): may process cookie identifiers, usage events, and conversion events.
- Meta Platforms (Ads measurement where enabled): may process page view and conversion events for measurement and audience building.
- Cloudflare (security and delivery): may process request metadata such as IP address for security and performance.
We do not permit these providers to use site data for their own independent commercial purposes.
5) Managing Cookie Preferences
You can manage your cookie choices at any time using the “Manage cookie preferences” link in the footer of this website. You can also control cookies through your browser settings (for example, blocking or deleting cookies). Please note that blocking essential cookies may affect basic site functionality.
If you previously consented to analytics or marketing cookies, you can withdraw consent through the preferences panel. Withdrawal does not affect processing that occurred before the withdrawal.
6) Contact
If you have questions about this Cookie Policy or how we use cookies and similar technologies, contact:
- Legal entity: Veloryx Learning GmbH
- Address: Leopoldstraße 244, 80807 Munich, Germany
- Email: [email protected]
- Phone: +49 89 2154 4751